This year marks 20 years of Ford Motor Company fighting against breast cancer. The company’s journey began when it became one of the first corporate sponsors of the Susan G. Komen Race for the Cure. Ford branded its initiative Warriors in Pink® and developed a full line of clothing and gear that donates 100 percent of the net proceeds to four breast cancer charities. Thus far, Ford has dedicated more than $125 million to the cause.
Involvement for Ford extends far beyond just financial support for research. Warriors in Pink encourages women to have continuing and honest conversations that keep them proactive about breast health and early detection.
“Through Warriors in Pink, Ford continues to be a unifying force in driving awareness for breast cancer. This year is especially meaningful to us as we mark our 20th anniversary and honor the strength and courage of all the survivors who have shared their stories with us throughout their journey,” said Joe Hinrichs, President of The Americas, Ford Motor Company.
Other ways Ford has been able to shine a spotlight on survivors is through its Models of Courage program, which highlights individuals who openly share their experiences with breast cancer.
Since 2006, Warriors in Pink has offered a line of apparel and accessories, and 100 percent of the net proceeds from the sale of these items benefit Warriors in Pink’s four charities partners: The Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival Coalition. Join the fight and support a breast cancer charity of your choice.
